文化为魂：非遗筑基与IP赋能 让千年丝绸活在当下 "震泽的每一寸土地都浸润着蚕桑记忆，它为我们提供了从桑田到成品的完整生命舞台和文化IP。"谈及 文化根基，胡毓芳满是自豪。生于蚕桑世家的她，对丝绸有着刻在骨子里的热爱："我奶奶、妈妈都养 蚕，'一根丝'里的心血和温度，是无法磨灭的记忆。"而教师经历让她深谙传播之道："做产品和教学生 一样，既要懂匠心，更要会'讲故事'，像引导孩子一样培育市场，让古老丝绸找到现代知音。" 在她眼中，新国货的核心是"传统的魂、当代的形、全球的范"，活化的关键在于"创造性转化"："不是 简单复古，而是用当代的形与全球的范，去承载传统的魂。"依托震泽桑基鱼塘、老街丝行的底蕴，太 湖雪将非遗技艺转化为消费场景："我们有最懂蚕、最懂丝的非遗工匠，这是品牌的品质软实力。"坚守 手工拉丝、自然晾干等工艺的同时，用现代设计诠释缂织、宋锦技法，让丝绸既保持天然亲肤本质，又 契合当代审美。 IP联动成为文化"破圈"关键。"从龙年开始参与总台春晚文创，我们特别荣幸。"谈及2026年"骐骥驰骋 纹"红围巾，胡毓芳难掩喜悦，"春晚这个顶流IP能帮我们极大程度地破圈，让太湖雪的品质形象通过年 礼飞入千万家庭 ...

● 熊永红 程雪儿 破解行业痛点 "'春蚕精神'里的'吐丝不止'，对我们来说就是持续投入研发、苦练内功的韧性。"胡毓芳将科技创新视 为破局核心。她坦言，传统丝绸行业受困于效率低、功能单一、品质难标准化等痛点，而破解之道 是"不做价值的'搬运工'，要做价值的'创造者'，专利和智造就是核心底气"。 截至2025年6月，太湖雪已积累近百项专利，构建"生产效率+材料性能+品质验证"的创新闭环。"这些专 利不是虚有其表，而是直面行业挑战的实招。"她举例道，"通过特定的生物质改性及后整理技术，我们 让蚕丝被具备持久抗菌、防螨功能，满足了年轻人对健康、舒适和安全的需求，深受粉丝喜爱。"这项 技术解决了传统蚕丝被易滋生细菌、难清洗的难题，相关产品成为爆款。"专利体系构建了完整创新闭 环，让我们从依赖经验的'制造'，迈向依靠科技和标准的'智造'。" "生在蚕桑世家，我几乎是在蚕房里长大的，太懂得'一根丝'里包含的心血和温度；而教师经历教会 我，做产品要像教学生一样，有耐心、会讲故事。"太湖雪董事长胡毓芳的这番话，道出了品牌二十余 年深耕丝绸产业的初心密码。从震泽古镇的桑田起步，这家植根于千年蚕桑文明的企业，拒绝代加工 的"捷径 ...

Group 1 - The stock price of Taihu Snow (920262) increased, with an intraday rise of nearly 4% on January 12 [1] - The National Business Work Conference held on January 10-11 emphasized eight key areas for the national business system to focus on by 2026, including boosting consumption and creating the "Buy in China" brand [3] - The company held a groundbreaking ceremony for its Smart Future Factory project on January 6 in Wujiang District, Suzhou, with a total investment of approximately 300 million yuan, covering an area of 43.2 acres and a total construction area of 60,000 square meters [3] Group 2 - The Smart Future Factory is centered around "smart manufacturing + smart warehousing + cross-border services," and is expected to produce 4 million silk products and 200,000 silk garments annually, with projected annual sales of 3 billion yuan [3] - The conference highlighted the need to optimize the implementation of the old-for-new consumption policy and promote the expansion and upgrading of commodity consumption [3] - The development of digital, green, and health consumption is aimed at stimulating the vitality of the sinking market [3]

Core Viewpoint - Taihu Snow announced the approval of the proposal regarding expected daily related transactions for 2026 during the eighth meeting of its fourth board of directors [2] Group 1 - The company held its fourth board meeting to discuss and approve future related transactions [2] - The proposal specifically addresses expected daily related transactions for the year 2026 [2]

Core Viewpoint - Suzhou Taihu Snow Silk Co., Ltd. has officially acquired a land use right of 26,990.78 square meters, which will facilitate the investment in the "Taihu Snow Future Factory Project" aimed at optimizing production layout and enhancing capacity [1] Group 1: Land Acquisition - The company successfully won the land use right through an online bidding process organized by the Suzhou Wujiang District Natural Resources and Planning Bureau for 11.606 million yuan [1] - The land is located on the north side of National Highway 318 and west side of Wangjiazhuang in Zhenze Town [1] - The company received the "People's Republic of China Real Estate Certificate" on December 24, confirming the land acquisition [1] Group 2: Future Plans - The acquisition is expected to support the development of a future factory that integrates "smart manufacturing + smart warehousing + cross-border services," positioning it as a benchmark in the industry [1] - This initiative aims to expand production capacity, increase market share, and empower the company's digital transformation and globalization efforts [1] Group 3: Company Background - Taihu Snow has developed a comprehensive product system over more than a decade, covering four main categories: silk quilts, bedding sets, silk accessories, and silk clothing [1] - The company became the first silk stock listed on the Beijing Stock Exchange in 2022, marking its status as a new national brand in silk [1]

Group 1 - The core viewpoint of the article indicates that the apparel and home textile sector experienced a decline of 0.88% compared to the previous trading day, with Taihu Snow leading the decline [1] - On the same day, the Shanghai Composite Index closed at 3917.36, reflecting an increase of 0.69%, while the Shenzhen Component Index closed at 13332.73, showing an increase of 1.47% [1] Group 2 - In terms of capital flow, the apparel and home textile sector saw a net outflow of 516 million yuan from main funds, while retail funds experienced a net inflow of 408 million yuan [2] - Additionally, speculative funds in the sector recorded a net inflow of 108 million yuan [2]

Core Viewpoint - The article highlights the transformation of Taihu Snow Co., Ltd. into a leader in the silk industry through the integration of cultural revitalization, technological innovation, and multi-channel strategies, showcasing how traditional industries can innovate and thrive in modern markets [1][9]. Cultural Revitalization - Silk, known as "soft gold," is not only a luxurious fabric but also a significant symbol of Chinese civilization, with Taihu Snow emphasizing the importance of cultural roots in its growth strategy [2]. - The company has established a cultural translation space at its silkworm culture park, showcasing the traditional silk-making process and enhancing consumer engagement with the heritage [2]. - Taihu Snow's approach to "cultural revitalization" involves using digital technology to promote intangible cultural heritage, collaborating with museums to create immersive experiences that connect consumers with traditional craftsmanship [2][3]. Technological Innovation - Taihu Snow addresses industry challenges such as low production efficiency and quality inconsistency by creating a closed-loop supply chain from mulberry fields to silk quilts, ensuring quality control [4][5]. - The company employs IoT sensors in its mulberry plantations and smart systems in production to maintain consistent quality and improve efficiency, blending modern technology with traditional craftsmanship [5]. - Research and development investments reached 21.36 million yuan in the first three quarters of the year, accounting for 3.87% of revenue, with a focus on developing proprietary silk processing technologies [5]. Market Strategy - Taihu Snow's market strategy includes a comprehensive channel approach, leveraging both online and offline platforms to reach consumers effectively [6][7]. - Online sales accounted for 58.15% of the company's main business revenue in the first three quarters of 2025, with a year-on-year growth of 26.34% [6]. - The company has established immersive experience stores in key cities, enhancing consumer engagement and brand loyalty through hands-on interactions with products [7]. Future Development - Taihu Snow plans to invest 300 million yuan in building a cross-border e-commerce headquarters to support its international expansion and aims to produce 4 million silk products annually by 2027 [8]. - The company is committed to sharing research outcomes with the industry to promote high-quality development in the silk sector, indicating a focus on collaborative growth [8][9]. - The integration of AI technology across production, sales, and service processes is part of the company's strategy to enhance operational efficiency and product offerings [9].

Group 1 - The Central Radio and Television Station has announced the launch of a cultural creative scarf for the 2026 Spring Festival Gala, in collaboration with "Wujiang Tour Gifts" and the silk brand Taihu Snow, with a pre-sale price of 258 yuan and an official release date of December 18 [1] - The scarf design is inspired by the gala's theme "Qiji Chicheng," incorporating traditional elements such as cloud patterns and thunder patterns, and features a unique "Qiji Chicheng pattern" that symbolizes progress and vitality [1] - Taihu Snow has been recognized for its craftsmanship and quality, which has led to a third collaboration with the CCTV, enhancing its brand reputation and influence in the silk industry [1] Group 2 - The red cultural creative scarf will be showcased at the Spring Festival Gala, worn by hosts and guests, highlighting Wujiang's cultural heritage and silk industry [2] - Taihu Snow aims to continue developing silk accessories that blend traditional aesthetics with modern design, targeting younger consumers with personalized and fashionable products [2]

证券日报网讯 12月10日晚间，太湖雪发布公告称，截至本公告披露日，公司在中信银行股份有限公司 吴江盛泽支行开设的募集资金专户和在苏州银行股份有限公司吴江支行开设的募集资金专户，募集资金 均已全部使用完毕，并完成对应账户的注销手续，公司与保荐机构东吴证券股份有限公司、开户银行签 署的相关《募集资金专户三方监管协议》相应终止。 （文章来源：证券日报） ...

（文章来源：证券日报） 证券日报网讯 12月10日晚间，太湖雪发布公告称，苏州太湖雪丝绸股份有限公司（以下简称"公司"） 的全资子公司苏州太湖雪丝绸科技有限公司（以下简称"丝绸科技"）因业务发展需要，对其经营范围进 行了变更；全资子公司苏州太湖雪茧丝绸科技有限公司（以下简称"茧丝绸科技"）因公司实际情况和业 务发展需求，对其法定代表人和经营范围进行了变更。截至本公告披露日，丝绸科技和茧丝绸科技均已 完成工商变更登记手续，并取得了由苏州市吴江区数据局换发的《营业执照》。 ...