3 6 Ke·2026-02-02 00:16Core Insights - The competitive landscape in the automotive industry has shifted in January, with Xiaomi emerging as the new leader among new energy vehicle manufacturers, surpassing Leap Motor for the first time [4][15] - BYD reported a significant decline in domestic sales, with January sales reaching 210,510 units, a year-on-year decrease of 30.11% and a month-on-month decrease of 50.04% [1][10] Sales Performance - BYD's January sales figures indicate a total of 210,510 units sold, down 30.11% year-on-year and 50.04% month-on-month [1][10] - In contrast, Xiaomi's deliveries exceeded 39,000 units, marking a significant lead over Leap Motor, which delivered approximately 32,059 units [4][15] - Other companies like Seres, NIO, and Lantu reported year-on-year growth in January deliveries of 104.85%, 96.08%, and 31.29% respectively [5] Market Dynamics - The reduction of the new energy vehicle purchase tax by half starting January 1 may have impacted BYD's sales negatively [2][11] - Unlike BYD, which has fully embraced new energy vehicles and ceased production of fuel vehicles, other brands like Geely continue to balance both fuel and electric vehicle sales, achieving growth in both segments [11][12] - Geely's January sales included 124,252 units of new energy vehicles and 145,900 units of fuel vehicles, both showing year-on-year growth [12] Financial Strategies - Several automakers, including Xiaomi and NIO, have introduced long-term low-interest financing options to stimulate sales amid declining subsidies [24] - Xiaomi's financing plan offers a starting down payment of 99,900 yuan with monthly payments as low as 1,931 yuan, aiming to attract more customers [21][24] - The introduction of these financing options is seen as a strategic move to mitigate the impact of subsidy reductions and enhance sales performance [24]