【人民日报】国产冰雪装备缘何全球畅销（中国品牌圈粉海外）

Core Insights - The surge in ice and snow sports has significantly boosted the ice and snow equipment industry in China, with increasing product supply capabilities and a shift towards high-quality development, enhancing competitiveness and brand influence in overseas markets [2] Group 1: Industry Growth - China's exports of ice and snow sports products, such as ice skates to Central and Eastern Europe and ski clothing to North America, have seen growth rates exceeding double digits since the second half of 2025 [2] - The ice and snow equipment industry is transitioning from an initial stage to a high-quality development phase, with a more robust industry system being established [2] Group 2: Company Developments - Qianmao Xuelong, an early player in ice and snow equipment manufacturing, has seen significant sales growth in 2023, operating at full capacity due to the ice and snow boom in Harbin [3] - The company has developed a full range of products from entry-level to competitive gear, producing 10,000 pairs of ski shoes and bindings annually [3] Group 3: Product Innovation - Qianmao Xuelong's freestyle aerial ski board, developed for the national team, utilizes aerospace-grade composite materials and 3D printing technology, achieving a weight reduction while enhancing toughness, priced at half of similar imported products [4] - The company emphasizes customization capabilities, allowing adjustments based on athletes' habits and technical characteristics, achieving international leading standards in multiple technical indicators [4] Group 4: Market Expansion - The company aims to leverage the Milan Winter Olympics to expand its product range and retail channels, promoting Chinese ski boards on the global stage [5] - The popularity of ski poles, particularly lightweight and ergonomic designs, has also increased among overseas consumers, with significant orders received for the upcoming snow season [6][7] Group 5: Competitive Pricing and Production Efficiency - The production of ski poles in Ninghai has reached an annual output value of nearly 1 billion yuan, with local companies producing over 5 million pairs of sports poles annually, primarily exporting to Europe and North America [7] - The production process is highly efficient, allowing for rapid sample production and mass production within a month, with competitive pricing at about 60% of similar products from European and American brands [7][8] Group 6: Sustainability and Brand Building - Companies are focusing on reducing carbon emissions by over 50% through the use of recyclable materials and innovative designs [8] - To enhance brand recognition, companies are signing international athletes and sponsoring events, while also establishing local teams for market integration and customer service [9]