美丽田园董事长致股东信：中国美容行业值得重新做一遍

Core Insights - The chairman of Meili Tianyuan, Li Yang, announced in a letter to shareholders that 2026 marks the company's 33rd anniversary and the third year since its public listing [1] - Over the past three years, the company has completed strategic acquisitions of the second and third largest beauty service brands in China, Nairui and Siyuanli, consolidating the top three brands in the industry under one umbrella [1] - The company now operates over 700 stores, capturing a significant market share in high-end commercial areas across 20 first-tier and new first-tier cities in China [1] Industry Trends - The Chinese beauty industry is undergoing a critical transition from a focus on "function" to "value," driven by profound changes in consumer behavior [1] - The arrival of the "Middle-aged Women Era" signifies a shift in the economic independence and self-awareness of women, leading to a change in consumption focus from external materialism to deeper pursuits of beauty and health [1] - The concept of "self-pleasure" has emerged as a fundamental consumer logic, giving rise to a new trend of "emotional value" consumption [1] Strategic Vision - The company recognizes the need to "rebuild" the Chinese beauty industry, emphasizing the importance of trustworthy brand strength, reliable product quality, accessible service networks, and high-quality customer experiences as key factors influencing customer trust [1] - The company aims to collaborate with more industry partners to implement a customer-centric approach, ensuring that every woman can achieve a state of life that is rich and comfortable over time [1]