Zhi Tong Cai Jing·2026-02-02 01:47Core Viewpoint - Pop Mart (09992) has announced the establishment of its European headquarters in London, with plans to open 27 new stores across Europe, including 7 in the UK, which will create over 150 jobs in the region [1] Group 1: Company Expansion - The CEO of Pop Mart, Wang Ning, revealed the company's strategy to expand its presence in Europe by opening new stores in key locations such as Birmingham, Cardiff, and Oxford Street in London [1] - The investment in the UK is part of a broader plan to integrate global creative resources and enhance collaboration with talented artists in Europe [1] Group 2: Strategic Importance - Wang Ning emphasized that London is a vital hub for global creative ecosystems, making it an ideal location for the brand to establish its European base and deepen its global market penetration [1] - The establishment of the European headquarters is aimed at promoting the exchange and integration of Chinese and foreign pop culture [1]