Bei Jing Shang Bao·2026-02-02 02:58Core Viewpoint - Qianwen App has announced a significant investment of 3 billion yuan to launch the "Spring Festival Treat Plan," aiming to provide free dining and entertainment experiences for the public during the Spring Festival, marking the largest investment in Alibaba's history for a Spring Festival event [1] Group 1: Investment and Strategy - The 3 billion yuan investment for the Spring Festival Treat Plan is the highest amount allocated for a Spring Festival campaign in Alibaba's history and also the largest in the ongoing AI competition among major companies this year [1] - The plan will officially launch on February 6, emphasizing continuous free dining and entertainment experiences, along with substantial cash red envelopes, although specific details of the activities have not been disclosed [1] Group 2: Integration with Alibaba Ecosystem - Qianwen App has integrated with various Alibaba ecosystem services, including Taobao Flash Sale, Alipay, Taobao, Fliggy, and Amap, to test AI shopping functionalities [1] - The internal sources from Qianwen App indicated that the announcement made on January 15 was part of the preparation for the Spring Festival initiative, aiming to embed AI into consumers' real-life spending during the holiday [1]