Bei Jing Shang Bao·2026-02-02 02:58Group 1 - The core initiative is the "Spring Festival Treat Plan" launched by Qianwen App, with an investment of 3 billion yuan aimed at providing free dining and entertainment experiences for the public during the Spring Festival [1] - This investment represents the largest amount ever allocated for a Spring Festival activity in Alibaba's history and is also the highest expenditure in the ongoing AI competition among major companies this year [1] - The plan will officially launch on February 6, emphasizing continuous free dining and entertainment, along with significant cash red envelopes, although specific details of the activities have not yet been disclosed [1] Group 2 - Various Alibaba ecosystem businesses, including Taobao Flash Sale, Fliggy, Damai, Hema, Tmall Supermarket, and Alipay, will participate in the Qianwen Spring Festival initiative [1]