南极电商扣非最高预亏3.6亿转型受挫 支柱品牌收入下滑3.26亿

Core Viewpoint - Nanji E-commerce (002127.SZ) is expected to report significant losses in 2025, with projected net profit losses ranging from 250 million to 320 million yuan, primarily due to goodwill impairment and intensified industry competition [1][3] Financial Performance - The company anticipates a net profit loss of 250 million to 320 million yuan for 2025, with a non-recurring net profit loss estimated between 290 million and 360 million yuan [1][3] - As of the end of Q3 2025, the company's goodwill stood at 326 million yuan, which may be fully impaired [2][4] - In 2024, Nanji E-commerce reported revenue of 3.358 billion yuan, a year-on-year increase of 24.75%, but incurred a net profit loss of 237 million yuan, a 312.04% decline [8] - For the first three quarters of 2025, the company achieved revenue of 1.991 billion yuan, a year-on-year decrease of 17.29%, with a net profit of 42.79 million yuan, down 21.09% [8][9] Business Challenges - The decline in profitability is attributed to strategic business adjustments, increased competition, and significant legal disputes affecting the "Cartier Crocodile" brand's revenue [1][3][4] - The company is facing a lawsuit from Shanghai Xinhongzhao, which has increased its claim from 95.25 million yuan to 560 million yuan, citing multiple breaches of contract [4][5] - The goodwill impairment is primarily linked to the underperformance of its subsidiary, Beijing Time Internet Technology Co., due to business transformation and competitive pressures [3][4] Strategic Outlook - The company has a diverse brand portfolio, including the national brand "Nanji Ren" and international brands like "Cartier Crocodile" and "Baijiahao" [7] - The controlling shareholder, Zhang Yuxiang, indicated that sales expenses would significantly decrease in 2025, with expectations of improved business models yielding results in the coming years [9][10]