无限热爱，“5”出精彩！ 海控免税五周年盛典启幕 奏响自贸港消费新乐章

Core Viewpoint - The celebration of the fifth anniversary of Haikou Global Duty-Free City marks a significant milestone for the duty-free industry in Hainan Free Trade Port, showcasing its vitality and potential in the new phase of operations [1][8]. Group 1: Anniversary Celebration Highlights - The anniversary event featured a theme of "Infinite Love · '5' Outstanding," with a focus on consumer engagement through various promotional activities and gifts [1]. - On January 31, the store created a festive atmosphere coinciding with the Lunar New Year shopping season, offering consumers a chance to win prizes and participate in interactive activities [3]. - The event included a celebratory ceremony with a giant cake, free lottery tickets, lion dance performances, and a street dance competition, enhancing the festive spirit [3]. Group 2: Promotional Strategies - The anniversary celebration introduced significant promotional offers, including "131 yuan flash sales" and "1310 yuan star package flash sales," featuring international brands across various categories [4]. - Special promotions included up to 15 times points for premium liquor and additional discounts on fragrance products, aimed at providing consumers with substantial savings [4][6]. - The integration of online platforms like Douyin and Meituan with a "million subsidy" plan further enhanced the promotional efforts, targeting both local consumers and travelers [6]. Group 3: Future Outlook and Strategic Goals - The event is seen as a new starting point for Haikou Duty-Free, with a commitment to leveraging the stable policies of the free trade port to enhance market competitiveness [8]. - The company aims to deepen the "tourism retail+" model, positioning itself as a benchmark project for international tourism consumption [8]. - The focus will not only be on sales growth but also on improving service quality to ensure a memorable experience for every visitor to Hainan [8].