专访英国旅游局CEO：预计今年中国游客在英消费达12亿英镑

Core Insights - The UK tourism sector is focusing on enhancing services and experiences to attract more Chinese tourists, recognizing China as a significant growth engine for global tourism [1][2] - In 2023, China is expected to become the UK's ninth largest source market for tourists, with a projected spending of £1.2 billion [3][4] - By 2030, the spending from Chinese tourists in the UK is anticipated to reach £2.2 billion, with annual visitor numbers expected to exceed one million, placing China among the top five tourism markets for the UK [1][2] Market Trends - The average stay of Chinese tourists in the UK is approximately 14 days, with 65% of their travel itineraries extending beyond London, indicating a preference for in-depth exploration [1][5] - The "Starry Britain" cultural promotion campaign has resonated well in China, with 97% of potential Chinese tourists expressing interest in visiting film locations [1][5] Strategic Initiatives - The UK is optimizing services through improved air capacity, visa facilitation, and regional tourism resource integration, with dedicated teams in China leveraging social media and digital channels [2][8] - The UK government and industry stakeholders are committed to establishing long-term partnerships with China, focusing on enhancing tourist attractions, hotels, and experiences to meet the expectations of Chinese visitors [4][6] Future Projections - The UK tourism board forecasts a 31% increase in the number of Chinese visitors by 2025, with a long-term growth rate of 20% in tourism spending expected until 2030 [2][3]