中国品牌圈粉海外｜国产冰雪装备缘何全球畅销

Industry Overview - The ice and snow sports boom has significantly boosted the ice and snow equipment industry in China, with the industry moving towards high-quality development and increasing competitiveness in overseas markets [1] - Exports of ice and snow sports products, such as ice skates to Central and Eastern Europe and ski clothing to North America, have seen double-digit growth since the second half of 2025 [1] Company Highlights - Qianmao Xuelong Sports Equipment Co., a pioneer in ice and snow equipment manufacturing, has experienced substantial growth in sales since 2023, operating at full capacity due to the ice and snow enthusiasm in Harbin [2] - The company has established a comprehensive product matrix covering both entry-level and competitive products, producing 10,000 pairs of ski shoes and bindings annually [2] Product Innovation - A company in Jilin Province has developed a freestyle aerial ski board for the national team, which has passed rigorous testing and is expected to debut at the 2026 Milan Winter Olympics [4] - This ski board utilizes aerospace-grade composite materials and 3D printing technology, significantly reducing weight while enhancing toughness, and is priced at half the cost of similar imported products [4] Market Demand and Customization - The demand for ski poles is also rising among overseas consumers, with a popular lightweight model made from aerospace-grade aluminum alloy weighing less than 200 grams [6] - The company has received orders for over 400,000 pairs of ski poles for the 2025 snow season, marking a 30% increase compared to the previous season [6] Production Capacity and Efficiency - The company produces over 5 million sports poles annually, primarily exporting to Europe and North America, and has expanded into South American markets [7] - The local industry in Ninghai has achieved an annual output value of nearly 1 billion yuan, supported by a complete supply chain for ice and snow equipment [7] Competitive Pricing and Sustainability - The company offers competitive pricing, with its products priced at about 60% of similar offerings from European and American brands [7] - Efforts are being made to enhance product value through technological breakthroughs, including reducing carbon emissions by over 50% for individual products [8] Regulatory Support and Brand Development - The Ningbo Customs has implemented measures to facilitate smoother export processes, including expedited customs clearance and policy guidance [8] - Companies are focusing on brand building by sponsoring international athletes and events, as well as establishing local teams for market integration [8]