Zhong Guo Jing Ying Bao·2026-02-02 05:40Group 1 - Qianwen APP announced a 3 billion yuan "Spring Festival Treat Plan" to invite the public to enjoy food and entertainment during the Spring Festival, marking the largest investment in a Spring Festival activity in Alibaba's history [1] - The plan will involve various Alibaba ecosystem businesses, including Taobao Flash Sale, Fliggy, Damai, Hema, Tmall Supermarket, and Alipay, indicating a comprehensive approach to engage users [1] - The official launch of the "Spring Festival Treat Plan" is set for February 6, emphasizing continuous free meals and large cash red envelopes [1] Group 2 - The AI ticket purchasing feature is currently in gray testing and will soon be fully launched, showcasing the integration of AI into practical consumer activities [1] - Observers believe that Qianwen APP aims to cultivate new consumer habits by encouraging users to utilize AI for various activities, from dining to shopping, through substantial financial investment [2] - The upcoming Spring Festival in 2026 is anticipated to be a significant moment for AI competition among major companies, with Alibaba aiming to establish Qianwen as an "AI Life Agent" [2]