万福暖春 悦满庐州——合肥百货大楼年货内购会圆满落幕

Core Viewpoint - The event "Junqi New Year · Jintang Warm Spring" held by Hefei Department Store successfully attracted a large number of citizens, injecting joy and warmth into the city's life as the Spring Festival approaches [1][10]. Group 1: Event Overview - The event took place from January 31 to February 1, 2026, featuring a theme of "Nostalgia Welcoming the New Year" with diverse interactive designs that cleverly combined traditional New Year flavors with fun experiences [3]. - The event included a special design of "Chicken Soup Tickets," which encouraged citizen participation through interactive games, allowing them to exchange tickets for traditional handicrafts like sugar paintings and dough figurines [3][7]. Group 2: Activities and Engagement - The game area was popular, with activities such as "Creative Painting" where citizens could paint their own "New Year Commemorative Cups," and "Kick the Flying Key," which brought joy to both children and adults [5]. - Traditional artisans were invited to create dough figurines, sugar paintings, and couplets on-site, allowing citizens to experience the warmth of handmade crafts and the festive atmosphere [7]. Group 3: Shopping Experience - The department store also launched a "Gift with Purchase" initiative, providing carefully prepared New Year gift boxes to customers who spent a certain amount, enhancing the shopping experience and extending the joy of the New Year throughout the mall [8]. - The event was not only a cultural feast for the citizens but also a significant public activity that reinforced emotional connections between the store and the community [10][11]. Group 4: Future Commitment - Hefei Department Store aims to continue creating a consumption and living space filled with emotional warmth and cultural memory, reinforcing its commitment to serving citizens and spreading warmth in future endeavors [11].