商务部等启动“乐购新春”

Core Viewpoint - The "2026 Spring Festival Special Activity Plan" aims to stimulate consumer spending and enhance cultural life during the 9-day holiday from February 15 to 23, 2026, by promoting a vibrant festival market and integrating various sectors [1][3][4]. Group 1: Objectives and Strategies - The plan emphasizes the implementation of national policies to expand domestic demand and boost consumption, focusing on cultural traditions, family reunions, and shopping needs [6]. - It aims to create a "Buy in China" brand, encouraging government guidance, market leadership, and public participation in diverse consumption activities [6]. Group 2: Activity Timeline and Branding - The activities will take place from February 15 to 23, 2026, coinciding with the Spring Festival holiday [7]. - A unified branding will be established for all promotional materials and activities, ensuring consistency across various participating entities [7]. Group 3: Activity Content - Culinary events will include traditional food fairs and special dining packages, promoting local cuisines and engaging communities in food-related activities [8]. - Housing and accommodation promotions will be organized, offering discounts and special packages for hotels and home improvement services [9]. - Transportation sectors will enhance capacity and services, including special offers on tickets and travel packages [9]. - Cultural and tourism activities will be promoted, featuring local festivals and events to attract visitors [9]. - Retail promotions will focus on enhancing shopping experiences through various sales events and product showcases [10]. - Entertainment options will include film screenings and cultural performances, encouraging community engagement [10]. Group 4: Support Measures - Incentives such as prize invoices and shopping lotteries will be implemented to encourage consumer participation [11]. - Increased subsidies for trade-in programs will be promoted to stimulate purchases of new consumer goods [11]. - Financial institutions will collaborate with merchants to offer exclusive promotions and enhance consumer spending [12]. - Cross-industry collaborations will be encouraged to create bundled offers that enhance the overall consumer experience [12]. - Efforts will be made to facilitate inbound tourism by providing multilingual resources and improving payment options for international visitors [12].