Beijing Caishikou Department Store (SH:605599) Xin Lang Cai Jing·2026-02-02 09:47Core Insights - The recent volatility in gold prices has led to a surge in consumer interest in buying and selling gold, particularly at the Cai Bai store in Beijing, which serves as a barometer for gold consumption in the city [1][14] - On February 2, the international spot gold price dropped below $4,450 per ounce, marking a new low since January 8, with a decline of over $430 from the day's peak [2][16] - The demand for gold repurchase is high, with many customers exchanging old jewelry for new items or selling gold to pay off mortgages [2][20] Consumer Behavior - The Cai Bai store has seen a significant increase in foot traffic, with crowded scenes at gold jewelry counters and repurchase windows [1][14] - A customer reported exchanging a gold necklace for a new one at a price lower than the market rate, indicating a trend of consumers capitalizing on current gold prices [2][20] - Many individuals are looking to liquidate their gold holdings, with one customer planning to use the proceeds to help pay off her child's mortgage [20] Investment Trends - The investment in gold bars is particularly popular among younger consumers, with one individual planning to purchase 450 grams of gold this year, significantly more than previous years [12][25] - A new policy requires full payment for investment products within one hour of issuing a sales receipt, reflecting the increased demand and the need to maintain transaction order [12][25] - Banks are experiencing a shortage of physical gold bars, with many products sold out since January 30, indicating a supply chain strain in the gold market [13][26]