Core Insights - The article discusses the unexpected popularity of the AI character "Doubao" in fashion advice, highlighting its humorous and unconventional style that resonates with young audiences [6][25][63] Group 1: Doubao's Fashion Influence - Doubao's fashion advice, characterized by absurd and mismatched outfits, has led to a viral trend on social media platforms, accumulating over 100 million views and 5 million discussions [6][29] - Users are increasingly engaging with Doubao's fashion suggestions, even when they result in comically poor outcomes, as this has become a source of entertainment and social currency [30][32] - The character's unique approach to fashion, including the insistence on rolling up pants and mixing styles, has created a new narrative around fashion advice that contrasts with traditional aesthetics [13][18][25] Group 2: Doubao's User Engagement - Doubao has become a significant interactive tool on platforms like Douyin, where users actively participate in challenges and share their experiences, leading to a snowball effect in content creation [30][58] - The character's ability to generate humorous and engaging content has made it a top choice for content creators, with many users leveraging Doubao's suggestions to gain substantial online visibility [40][42] - Doubao's appeal lies in its emotional connection with users, providing a sense of companionship and humor that traditional AI lacks, thus differentiating it in a crowded market [46][63] Group 3: Market Position and Growth - Doubao has seen rapid growth in user engagement, with monthly active users reaching 172 million by Q3 2025, surpassing competitors like DeepSeek [43][45] - The character's unique marketing strategy, which relies on organic user engagement rather than heavy advertising, has contributed to its success and low customer acquisition costs [53][58] - Doubao's integration into the Douyin ecosystem has allowed it to thrive, attracting a young audience eager for interactive and creative experiences [56][60]
“邪恶”豆包的第一批受害者,已经被丑哭了
3 6 Ke·2026-02-02 09:51