As EV Buying Normalizes, VinFast Leans on Industry-Leading Warranties

Core Insights - VinFast is leveraging its industry-leading 10-year warranty to attract cautious electric vehicle (EV) buyers as the market normalizes and incentives fade [1] - The Canadian EV market is shifting towards a focus on cost, reliability, and long-term support, with buyers evaluating EVs similarly to traditional gasoline vehicles [1] - VinFast's strategy emphasizes education on total cost of ownership and warranty coverage, addressing common concerns of potential EV buyers [1] Group 1: Warranty and Support - VinFast offers a 10-year or 200,000-kilometre warranty, along with a 10-year unlimited-mileage battery warranty under normal use, which is a significant differentiator in the market [1] - The company aims to make car ownership more affordable, with the VinFast VF 8 starting at approximately CAD 47,206, making it accessible to budget-conscious buyers [1] Group 2: Market Positioning - As the market transitions past early adopters, VinFast is focusing on aftersales policies and warranty length to build consumer trust and encourage EV adoption [1] - The integration of the VinFast mobile app with about 95% of public charging stations in North America enhances convenience for EV owners, providing access to over 100,000 Level 2 and DC fast chargers [1]