Agoda’s 2026 Travel Outlook Report Reveals Bleisure is on Travelers Minds Across Asia-Pacific

Core Insights - Bleisure travel is becoming a significant trend among business travelers in the Asia-Pacific region, with 76% of surveyed individuals planning to combine business trips with personal leisure [1][3][5] - The Philippines, Thailand, and Vietnam show particularly high interest in bleisure travel, with over 85% of business travelers in these countries eager to extend their stays for leisure [5][6] - Even in traditionally conservative business travel cultures, such as Japan and Indonesia, a majority of travelers are embracing the bleisure trend, with 58% of Japanese and 76% of South Korean business travelers planning to add personal time to their trips [2][6] Market Trends - The global bleisure travel market is projected to reach $1.71 trillion by 2032, indicating a significant shift in how professionals approach corporate travel [6] - Business travel remains a priority for 2026, with Indonesia leading at 27%, followed by the Philippines at 20% and Vietnam at 19% [4] Company Insights - Agoda, a digital travel platform, is focused on facilitating the blending of business and leisure travel, offering over 6 million holiday properties and various travel services [7] - The company aims to provide seamless planning for both business and leisure components of travel, enhancing the overall travel experience for professionals [7]