从一个家电卖场看国补新账（财经深一度）

Core Viewpoint - The new national subsidy policy for 2026 aims to stimulate consumer spending by focusing on energy-efficient and smart products, with a more targeted approach to financial resources [3][15]. Group 1: Policy Changes - The 2026 subsidy policy narrows its focus from 12 categories in 2025 to 6 key categories: televisions, refrigerators, water heaters, computers, washing machines, and air conditioners [3]. - The subsidy standard has been reduced from 20% to 15%, and the maximum subsidy per household appliance has decreased from 2000 yuan to 1500 yuan, emphasizing the efficient use of fiscal funds [3][15]. - New products like smart glasses have been included in the subsidy list, reflecting the government's responsiveness to emerging consumer demands [3]. Group 2: Implementation and Market Response - The Chongqing Municipal Commerce Committee quickly implemented the subsidy policy, with a well-prepared execution plan ready within hours of the official announcement [6]. - The initial response from consumers was strong, with a significant increase in foot traffic at stores like JD MALL, doubling the number of visitors [8]. - However, there were issues with the redemption rate of subsidy coupons, leading to a policy adjustment to allow for daily coupon claims instead of weekly [9][10]. Group 3: Financial Support and Consumer Behavior - Financial institutions have been proactive in addressing the cash flow pressures faced by retailers, introducing products like "National Subsidy Loans" to support businesses [12]. - The average transaction value at stores has increased by over 40% compared to 2024, indicating that consumers are opting for higher-quality products rather than just cheaper options [15]. - The new policy is seen as a driver for consumption upgrades, with a notable increase in sales of energy-efficient and smart products, reflecting a shift in consumer preferences towards quality [14][15]. Group 4: Future Outlook - The 2026 subsidy policy is expected to foster a more advanced, intelligent, and green domestic market, aligning with national goals for sustainable consumption [16].