2026“乐购新春” 北京餐饮老字号花式创新激活美食消费

Group 1 - The Ministry of Commerce and nine other departments issued the "2026 'Le Gou New Spring' Spring Festival Special Activity Plan," which includes initiatives to promote traditional Chinese cuisine and local specialties during the Spring Festival [1] - Major cities like Beijing are expected to see a surge in dining consumption during the Spring Festival, with data from Meituan indicating that top cities for New Year's Eve dinner reservations include Shanghai, Beijing, Hangzhou, Guangzhou, and Nanjing [1] - Beijing's time-honored brands are actively adapting to new consumption patterns by innovating in products and experiences, with Quanjude Group launching over 30 new year products, half of which are new offerings [3] Group 2 - Haidilao is preparing for increased group dining reservations during the Spring Festival, with over 1,000 stores operating on New Year's Eve and more than 1,200 on the first day of the new year, reflecting an increase in operational capacity compared to last year [4] - The popularity of beauty services such as manicures, haircuts, and eyelash extensions is rising, with Haidilao reporting a significant increase in manicure orders in Beijing, totaling nearly 15,000 orders from January 26 to 28 [4] - The holiday consumption trend indicates a strong release of collective and experiential demand, providing insights for future consumption trends and encouraging restaurant operators to optimize their supply structures [4]