“悦享云品 绿动未来”昆明春博会消费新生态品牌赋能推介会成功举行

Core Insights - The "Enjoy Cloud Products, Green Future" promotion event in Kunming aims to establish a world-class "green food brand" and build a regional international consumption center, focusing on "green consumption" and leveraging "cloud products from Yunnan" as a strategy [1][3] Group 1: Event Overview - The event was held on February 2 at the Kunming Dianchi International Convention and Exhibition Center, featuring a hybrid format of offline sharing and online live streaming, attracting over 40 media outlets for extensive coverage [1] - As a key supporting activity of the 2026 Kunming Spring Shopping Expo, the event aligns with the expo's theme of "Enjoy Consumption, Celebrate the New Spring" and the national strategy for green consumption [3] Group 2: Objectives and Goals - The promotion aims to enhance the quality and efficiency of Yunnan's cloud products, foster a new consumption ecosystem characterized by "cloud product leadership, diverse integration, green low-carbon, and convenience for the public," and support Kunming's development as a regional international consumption center [3][6] - The event encourages the establishment of a green low-carbon consumption concept across society, promoting high-quality development of Yunnan's open economy [3] Group 3: Participation and Contributions - Participating companies shared their experiences and insights, discussing the cultivation, upgrading, and internationalization of Yunnan's unique cloud products [3] - The Consul General of Bangladesh in Kunming highlighted the potential for deepening trade cooperation between Yunnan and Bangladesh, aiming to enhance green consumption options and facilitate a new trade pattern [3] Group 4: Company Highlights - Local benchmark companies showcased their achievements in green development, such as Xuelan Dairy, which emphasizes high-quality milk sources and innovative green products, and Jincaihua, a leading grain and oil enterprise committed to green practices [5] - Shengai Traditional Chinese Medicine Center combined traditional health practices with green consumption concepts, promoting diverse health services and products to enrich the green consumption landscape [5] Group 5: Future Prospects - The successful hosting of the promotion event is seen as a significant step towards achieving the goals of the Kunming Spring Expo, enhancing green consumption, and facilitating the internationalization of Yunnan's cloud products [6] - Ongoing brand empowerment activities are expected to further invigorate the development of cloud products, improve the green consumption ecosystem, and elevate Kunming's market to a high-quality level [6]