Core Insights - NIO's sub-brand, Ladao, officially entered the Uzbekistan market on February 2, with the opening of its first store in Tashkent in collaboration with ABU SAHIY MOTORS [1] - The Ladao L90 and L60 models were introduced as the main products for the local market, alongside NIO's ET9 and EL8 models [1] - The partnership aims to enhance local service networks and charging infrastructure in Uzbekistan [1] Market Context - Uzbekistan is a founding member of the Shanghai Cooperation Organization, indicating its strategic importance [1] - The automotive market in Uzbekistan is transitioning from a price-driven to a value-driven approach, with family users being sensitive to factors like space and usage costs [1] Global Expansion Strategy - Ladao's entry into Uzbekistan marks the first step in the brand's global development strategy [1] - Plans are in place for Ladao to enter the Americas later this year through a partnership with a distributor in Costa Rica [1]
乐道登陆首个海外市场 L90/L60双车亮相乌兹别克斯坦