黑龙江省人大代表贾连琦：冰雪经济应紧跟Z世代消费潮流

Core Viewpoint - The article emphasizes the need for Heilongjiang Province to adapt its ice and snow economy to the preferences of Generation Z, focusing on experiential, emotional, personalized, and quality-driven consumption [1]. Group 1: Targeting Generation Z - The ice and snow tourism sector in Heilongjiang aims to attract Generation Z by creating trendy and interactive experiences [3]. - Suggestions include integrating cyberpunk and traditional cultural elements into existing ice and snow attractions, such as establishing a "Cyberpunk Ice and Snow Paradise" with holographic projections and electronic music [3]. - New business models like "Ice and Snow+" that combine elements such as e-sports and interactive games are proposed to meet the unique consumption demands of Generation Z [3]. Group 2: Emotional Engagement and Branding - The proposal includes developing a "Love City" brand for Harbin, connecting romantic landmarks and creating dedicated spaces for weddings and emotional experiences [3]. - Emphasis is placed on creating environments that resonate emotionally with consumers, such as ice therapy camps and quiet snow observation areas [3]. Group 3: Industry Integration and Innovation - The article highlights the importance of extending the integration chain of the ice and snow industry with other sectors like culture, commerce, sports, tourism, and entertainment [4]. - Recommendations include introducing fashionable performances like figure skating, launching high-end ice-themed musicals, and hosting ice and snow expos to foster innovation [4]. - The development of live-streaming e-commerce related to ice and snow is suggested to position Harbin as a trendsetter in the national market [4].