曾点燃“冰墩墩”、“谷爱凌”热潮，新一届冬奥会大幕即将开启

Industry Overview - The ice and snow industry in China has grown significantly from 270 billion yuan in 2015 to an expected 980 billion yuan in 2024, with an annual growth rate exceeding 15% [2] - The ice and snow economy is projected to become an important growth point for domestic consumption, driven by policy support, event promotion, and quality supply [1][2] Market Dynamics - The 2025-2026 ice and snow season saw a 10% year-on-year increase in visitor numbers to ski resorts, reaching 35 million people, with inbound tourist numbers surging by 66% [2] - Consumer spending in the ice and snow sector reached 36.35 billion yuan, indicating a strong trend in service consumption within the ice and snow economy [2] Company Developments - Xue Ren Group, a leading company in the global ice-making equipment industry, has completed several ice and snow project constructions, including the Bird's Nest curling venue and the China Millennium Monument skating rink [3] - The company has formed a joint venture with Simco, an operator of ice and snow venues, to expand its business in the ice sports and entertainment sectors [3] - Binglun Environment focuses on low-temperature refrigeration equipment, central air conditioning, and energy-saving heating systems, widely applied in the ice and snow sports industry [3]