洋河净利预降六成！ 新帅顾宇首份年度成绩单“爆雷” | 酒业内参

Core Insights - The company, Yanghe, is expected to report a significant decline in net profit for 2025, with a projected drop of 62.18% to 68.3 billion yuan, marking the largest decline in five years [2][3] - The company is facing challenges due to a deep adjustment period in the liquor industry, characterized by increased competition, reduced market demand, and rising channel inventory [5][14] Financial Performance - The net profit attributable to shareholders is forecasted to be between 211.58 million yuan and 252.36 million yuan, representing a decline of 62.18% to 68.30% compared to the previous year [4] - The non-recurring net profit is expected to fall between 185.32 million yuan and 226.10 million yuan, down 66.92% to 72.89% year-on-year [4] - Basic earnings per share are projected to be between 1.40 yuan and 1.68 yuan, compared to 4.43 yuan per share in the previous year [4] Product Performance - Revenue from mid-to-high-end liquor decreased by 36.52%, while ordinary liquor revenue fell by 27.24% in the first half of 2025 [6][7] - The terminal price of the mid-range product, Mengzhilan M6+, has dropped to 585 yuan, significantly lower than the official price of 998 yuan, indicating a price inversion of over 40% [6][9] - The high-end product, Mengzhilan Handcrafted Class Ten Years, is selling for 888 to 1000 yuan on e-commerce platforms, which is 53% lower than its official price of 1899 yuan [9] Market Challenges - The company is experiencing a decline in revenue both domestically and in external markets, with a drop exceeding 25% in both areas, and a staggering 42.68% decline in external markets [9][10] - The number of distributors has decreased by 268 in external markets, indicating challenges in maintaining market presence [10] Strategic Adjustments - The new chairman, Gu Yu, has initiated strategic adjustments focusing on core brands and optimizing product quality, but the effectiveness of these strategies remains uncertain [12][14] - The company plans to manage inventory and stabilize prices while enhancing brand strength, but internal sources indicate that significant improvements may take time [12]