Core Insights - Dongguan's commercial market is set for significant expansion in 2025, with five new commercial projects adding approximately 490,000 square meters of retail space, bringing the total to over 7 million square meters across 115 projects by the end of the year [1][2]. Group 1: New Commercial Projects in 2025 - Longwan Outlets Plaza opened on June 14, 2025, with a total commercial area of 160,000 square meters, marking Dongguan's first outlet project in the main urban area [1][2]. - MIXC VILLAGE opened on December 28, 2025, featuring 100 international discount stores within a 100,000 square meter area, establishing a new consumption landmark in the coastal bay area [1][2]. - Shilong Qiyun Plaza commenced operations on December 31, 2025, with a size of 130,000 square meters, becoming the largest centralized commercial space in northern Dongguan [1][2]. - Dongguan Phoenix New World launched on July 28, 2025, with 60,000 square meters of commercial space revitalizing the old city area [1][2]. - Hengli Senyanghui opened on September 28, 2025, as the first revitalized centralized commercial space in Hengli Town, filling a gap in quality commercial consumption [1][2]. Group 2: Retail Brand Expansion - Major retail brands are accelerating their presence in Dongguan, with Sam's Club planning to open in 2026, IKEA set to debut in early February 2026, and Hema expanding its footprint in various towns [2]. Group 3: Future Developments in 2026 - In 2026, Dongguan plans to launch five major commercial projects, adding over 400,000 square meters of retail space, focusing on high-end retail, cultural tourism integration, and ecological districts [3]. - Pengrui Tianyue Plaza, a super complex with 117,000 square meters of high-end commercial space, is set to open in Q4 2026, featuring major brands like AEON Supermarket and Huawei's largest experience store [4][5][7]. - Dongguan MixC, a flagship commercial project with approximately 230,000 square meters, is expected to open at the end of 2026, positioned as a leading urban commercial flagship [8][10]. - Songshan Lake Happy Coast, an urban cultural tourism commercial landmark, will open in Q4 2026, integrating ecological and cultural tourism elements [11][13]. - The Hill Qifeng Mountain Road, Dongguan's first mountain park-style commercial street, is set to open in 2026, focusing on outdoor and cultural experiences [14][16]. - The historical cultural district on Zhongshan Road in Shilong Town is undergoing renovation, with a total investment of 550 million yuan, aiming to create a vibrant historical shopping area [17]. Group 4: Overall Market Transition - Dongguan's commercial landscape is transitioning from quantity to quality, with significant projects like MixC, Tianyue Plaza, and Happy Coast addressing gaps in high-end commercial, cultural tourism, and ecological experiences, reflecting the city's commitment to becoming a "Quality Consumption Capital" [17].