李宁、安踏，打响奥运营销战丨消费参考

Group 1 - Anta has officially announced its partnership with the Greek Olympic Committee, providing professional sportswear for the Greek sports delegation at major international events [1] - The collaboration with the Greek Olympic Committee comes after Li Ning secured the partnership with the Chinese Olympic Committee for the 2025-2028 period [2] - Anta will continue to support 13 Chinese national teams, providing equipment for 10 teams competing in various winter sports [3] Group 2 - Anta's strategy includes a three-step plan aimed at enhancing its global presence, starting with establishing a strong international brand in China, followed by expanding globally, and ultimately promoting the Anta brand worldwide [4][5] - The investment in Olympic marketing reflects the confidence of major players in the sports market despite fluctuations [6]