Group 1 - Anta has officially announced its strategic partnership with the Hellenic Olympic Committee, providing professional sportswear for the Greek sports delegation at major international events [1] - The partnership comes as Li Ning has secured the collaboration with the Chinese Olympic Committee, becoming the official sportswear partner for the Chinese sports delegation from 2025 to 2028 [2] - Anta will continue to support the domestic market by providing equipment for 13 Chinese national teams, including 10 teams in various winter sports [2] Group 2 - The collaboration with the Hellenic Olympic Committee is part of Anta's strategy to enhance its global presence, aiming to establish itself as a global brand [3][4] - Major players in the sports market are willing to invest heavily in the Olympics, indicating their confidence in future growth despite market fluctuations [5] - As of February 2, Li Ning's stock closed at 19.56 HKD per share, down 4.31%, while Anta's stock closed at 77.9 HKD per share, down 0.45% [6][7]
李宁、安踏,打响奥运营销战