Core Viewpoint - The report from Daiwa indicates that Dongfang Zhenxuan has turned around its financial performance in the first half of fiscal year 2026, achieving an adjusted net profit of 257 million yuan, compared to a loss in the previous year [1] Group 1: Financial Performance - The company reported a strong gross margin of 36%, which is a key positive indicator [1] - The gross margin for its proprietary brands increased from 24% to 29%, primarily due to economies of scale and contributions from high-margin products in health, nutrition, and daily consumer goods [1] Group 2: Operational Outlook - Daiwa has shifted its outlook to a more positive stance, believing the company has overcome operational challenges [1] - The development of proprietary brands, structural reduction in operating costs, and the opening of non-Douyin channels provide significant options for revenue growth [1] Group 3: Earnings Forecast - Based on better-than-expected gross merchandise volume and gross margin performance, Daiwa has raised the company's earnings forecast for the next two years by 42% to 970 million yuan [1] - Considering the recovery in gross merchandise volume, Daiwa reaffirms its "outperform" rating and raises the 12-month target price from 13.5 HKD to 29 HKD [1]
大行评级丨大和：东方甄选上半财年业绩表现亮眼，目标价升至29港元