i茅台1月成绩单：飞天茅台成交超143万笔

Core Insights - Guizhou Moutai's self-operated e-commerce platform iMoutai reported significant growth in January 2026, with over 15.31 million monthly active users and 6.28 million new users [1][2] - The platform saw over 1.45 million users complete purchases, resulting in more than 2.12 million total orders, with the flagship product, the Flying Fairy 53% vol 500ml Moutai, accounting for over 1.43 million orders [1][2] User Engagement - iMoutai achieved a monthly active user count exceeding 15.31 million, indicating strong user engagement [1][2] - The addition of 6.28 million new users in January reflects the platform's growing popularity and market reach [1][2] Sales Performance - Over 1.45 million users made purchases on the platform, showcasing a robust conversion rate from active users to buyers [1][2] - The total number of orders surpassed 2.12 million, highlighting the platform's operational efficiency and demand for products [1][2] - The Flying Fairy 53% vol 500ml Moutai was particularly successful, with over 1.43 million orders, demonstrating its strong market position [1][2]