刘涛走进古井贡酒直播间，引爆春节白酒热销！

Core Insights - The article highlights the successful integration of traditional culture and modern digital marketing by Gujinggongjiu through a live-streaming event featuring actress Liu Tao, aimed at boosting the consumption of liquor during the Chinese New Year [1][10] Group 1: Live Streaming Event - The live-streaming event titled "Celebrate the New Year with Gujing, Liu Tao Brings Good Fortune" was held on January 28, attracting significant consumer interest and engagement [1] - The event lasted nearly 4 hours, achieving impressive metrics such as over 30 million total exposures and more than 5 million cumulative viewers, with a peak online audience of 156,000 [3][4] Group 2: Sales Performance - During the live stream, the total exposure of products reached over 13 million, leading to stock shortages for several gift boxes, including the Year of the Horse limited edition and other premium offerings [4] - The live stream maintained an online audience of over 100,000 throughout, securing the top position in Douyin's real-time liquor category rankings, establishing a benchmark in the white liquor live-streaming sector [4] Group 3: Brand and Cultural Engagement - The success of the live stream is attributed to Gujinggongjiu's commitment to brand culture, precise understanding of consumer scenarios, and deep insights into regional consumer needs [6] - Liu Tao's popularity and relatability aligned perfectly with Gujinggongjiu's branding as a "national liquor," enhancing the connection with viewers through interactive elements and cultural messaging [8] Group 4: Marketing Innovation - The collaboration of "celebrity + culture + live streaming" represents an innovative marketing approach for Gujinggongjiu, effectively converting sales while promoting traditional brewing techniques and cultural heritage [10] - By leveraging a national-level live streaming platform, Gujinggongjiu successfully reached a broader audience, particularly younger consumers, facilitating a transformation towards a more youthful brand image [8][10]