QuestMobile2025 全景生态流量年度报告：12.76亿用户月均消费186.2小时，AIGC APP月活用户净增超2亿

Core Insights - The report highlights the rapid growth of active users in various digital ecosystems, driven by AI technology and the expansion of mini-programs across platforms [5][8][10]. Group 1: User Growth and Engagement - As of December 2025, the total number of monthly active users (MAU) across the internet reached 1.276 billion, with an average monthly usage time of 186.2 hours, reflecting an 8.4% year-on-year increase [5]. - The AIGC app sector saw a net increase of over 200 million monthly active users, with a year-on-year growth rate of 150.4%, leading the segment [8]. - AI application plugins also demonstrated strong growth, achieving a monthly active user count of 696 million, up 37.8% year-on-year [8]. Group 2: Mini-Programs and Ecosystem Development - Mini-programs have become a crucial channel for user engagement, particularly in the life services sector, with major platforms like WeChat, Alipay, and Baidu seeing significant growth [10]. - In WeChat, the number of life service mini-programs with over 10 million monthly active users reached 68, an increase of 14 compared to the previous year [10]. - The popularity of short dramas has further fueled the growth of video mini-programs within WeChat and Douyin ecosystems, with the top 100 mini-programs in these categories accounting for 17% and 36% of their respective industries [2]. Group 3: Hardware Ecosystem - Smart TVs have emerged as a central hub for scene-based traffic, with active device numbers reaching 289 million [3]. - Key applications on smart TV platforms, such as Galaxy Qiyi and CIBN Cool Cat, have also seen substantial user engagement, with active device counts of 128 million and 126 million, respectively [3]. Group 4: Industry-Specific Insights - The mobile banking sector is witnessing differentiated development paths, with new internet banks leveraging WeChat mini-programs as their primary platform [28]. - In the travel service industry, platforms like Tongcheng Travel and Taobao Flash Purchase have surpassed 200 million in traffic, showcasing the effectiveness of mini-programs in driving user engagement [12]. - The automotive service industry is increasingly utilizing mini-programs for standardized, high-frequency services, establishing them as mainstream entry points [34].