大专学历做销售，想进快消大厂做终端销售分析，学数据分析有用吗？

Core Insights - The article emphasizes the increasing importance of data literacy in the sales profession, suggesting that the ability to transform sales activities into actionable data insights is crucial for career advancement [1][3][4] Industry Trends - The business world is undergoing a comprehensive "datafication," with both traditional fast-moving consumer goods (FMCG) giants and new consumer brands focusing on "data-driven business" and "refined operations" [3] - Companies are seeking "composite talents" who possess both frontline sales experience and data analysis skills, indicating a shift in hiring criteria [3][4] Skills Development - Essential skills for terminal sales analysis include data cleaning and organization, visualization and reporting, basic analysis and modeling, and effective communication of findings to drive business actions [8][9] - The CDA (Certified Data Analyst) certification is highlighted as a valuable pathway for individuals looking to transition into data analysis roles, being recognized as a "golden certificate" in the data field [9][11] Job Opportunities and Salary - CDA certification holders can pursue various roles, including terminal sales analysis in FMCG companies, data analysis in internet firms, financial data analysis, and positions in market research and operations [11][13] - Competitive salary ranges for CDA holders are presented, with entry-level positions in terminal sales analysis earning between 8,000 to 15,000 yuan per month, and internet data analysts earning between 10,000 to 18,000 yuan [13]