Zhong Guo Min Hang Wang·2026-02-03 05:10Core Insights - The 2026 Spring Festival travel season, starting on February 2, is expected to see a record high in passenger volume, with increased demand for services from airlines due to overlapping travel for family visits, tourism, and students [1][2] Group 1: Digital Innovations in Ticketing - China Eastern Airlines (CEA) has launched an "online ticket standby" service to facilitate ticket purchasing during peak travel times, allowing passengers to submit standby requests through the CEA app without manual intervention [2] - The "unified order" project, launched in March 2025, allows passengers to request ticket refunds directly through CEA's official platforms, enhancing the self-service experience and transparency in the refund process [3] - The "product shopping cart" feature, introduced in June 2025, enables passengers to customize their ticket purchases by combining flights with various ancillary services, catering to diverse travel needs during peak seasons [4] Group 2: Enhanced Customer Experience - CEA's "upgrade in advance" project, set to launch in April 2025, will provide passengers with early upgrade options, allowing them to receive upgrade offers before flight departure and complete the process via a link sent through SMS [6] - The airline has established a cooperative network with China Southern Airlines and Air China, allowing passengers to purchase tickets from multiple airlines through CEA's platform, enhancing travel options and convenience [7] - CEA's marketing department indicates that these innovations are part of a broader strategy to leverage digital transformation to improve passenger ticketing experiences and meet diverse travel demands [7]