第四届新发地年货节举办

Core Insights - The fourth New Fa Di New Year Goods Festival, themed "Qiji Sending Blessings, New Year Goods Welcoming," commenced on January 31 and will last until February 13, aiming to ensure stable supply of essential goods in Beijing before the Spring Festival [1] Group 1: Event Overview - The festival covers a total area of 11,000 square meters with 188 exhibition booths, featuring over 100 enterprises from 18 provinces and more than 4,000 product categories [1] - The total transaction volume of the New Fa Di market is projected to reach 15.6 million tons, with a total transaction value of 128.8 billion yuan by 2025 [1] Group 2: Development Initiatives - The efficient operation of the festival is supported by New Fa Di's initiatives for "quality improvement and upgrading" in 2025, focusing on four main goals: "shelters covering the sky, road expansion, direct truck access, and collective procurement exceeding 1,000 tons" [1] - A comprehensive modernization renovation is underway, including the full resumption of the 174,000 square meter vegetable trading building (Building B), with innovative designs for large truck access and supporting facilities such as a central kitchen, e-commerce industrial park, and cold chain system [1] Group 3: Future Plans - For the 2026 Spring Festival, New Fa Di plans to organize over 2,000 merchants to remain on-site, ensuring continuous supply of fresh and affordable products during the holiday period [1]