2026年春运首日观察：反向过年 一线城市热度最高

Core Insights - The 2026 Spring Festival travel season has begun, with a notable increase in travel demand due to the late timing of the holiday and extended vacation periods, leading to a mix of returning home, student travel, and tourism [1] Group 1: Travel Trends - First-tier cities remain the most popular destinations, with "reverse New Year" and "North-South travel" emerging as new trends this year [1][2] - The top ten destinations before the Spring Festival include Beijing, Chengdu, Shanghai, Guangzhou, Shenzhen, Haikou, Kunming, Chongqing, Sanya, and Harbin, indicating strong appeal from major cities and key tourist locations [1][3] - On the first day of the Spring Festival travel, long-distance travel trends show a significant interest in western cities, with Chengdu and Chongqing leading hotel bookings among non-first-tier cities [1] Group 2: Flight and Hotel Data - The most popular flight routes during the Spring Festival include Guangzhou-Shanghai, Beijing-Shenzhen, and Beijing-Chengdu, primarily connecting first-tier cities [3] - Hotel search interest in first-tier cities surged over 70% on the first day of the Spring Festival travel, with many hotels near train stations and airports already sold out [3] - There is a notable increase in interest for less popular routes driven by the "reverse New Year" trend, with some routes seeing over a 300% increase in popularity compared to last year [4] Group 3: Travel Logistics - Many cities are enhancing transfer services between airports and high-speed rail stations to facilitate smoother travel experiences [5] - Predictions indicate multiple travel peaks during the Spring Festival, with February 7 expected to be the first major travel peak, leading to rising ticket prices [6] - Ticket prices for popular routes have already begun to increase, with a notable rise observed from February 6 to February 7 [6]