Healthcare (SH:603313) Sou Hu Wang·2026-02-03 05:34Core Insights - The Las Vegas Market showcased MLILY's innovative "one-stop sleep experience" theme, highlighting the company's comprehensive solutions for bedroom sleep scenarios [1][3] - MLILY launched the Split Head adjustable smart bed system, emphasizing its commitment to personalized sleep solutions and technological innovation in the North American market [5][12] Product Innovation - The Split Head system allows independent adjustment of the head angle for two users, catering to individual preferences while maintaining overall mattress integrity [5] - MLILY's ChiroPro mattress series received exclusive certification from the International Chiropractors Association (ICA), promoting spinal health and offering scientifically-backed sleep solutions [8] Market Positioning - MLILY has been recognized as the top seller in the smart bed market by iiMedia Research, reflecting its strong market performance since entering the smart bed sector over a decade ago [6] - The partnership with Manchester United has enhanced MLILY's brand recognition and emotional connection with consumers, integrating sports culture into its product offerings [10] Localization Strategy - MLILY has established a comprehensive localized supply chain in North America, including manufacturing bases in South Carolina and Arizona, enabling efficient production and market responsiveness [14][15] - The acquisition of MorFurniture has strengthened MLILY's retail presence and market insights, enhancing brand visibility and consumer engagement in the U.S. [17] Future Outlook - MLILY aims to continue its mission of enhancing deep sleep through technological innovation and localized operations, aspiring to become a respected global brand [18]