CENTURY HUATONG(SZ:002602) Zhong Guo Jing Ying Bao·2026-02-03 05:41Core Insights - The article discusses the significance of the IMA International Master Tournament for the game "Street Basketball," highlighting its role in bridging communication and competition between Chinese and Korean players [1][2][3] Group 1: Game and Cultural Impact - "Street Basketball" has established a strong player base in both China and South Korea, with 6 million members in Korea within a year of its launch in 2005, growing to 9 million members over time [2] - The game integrates basketball culture with esports, using events like the IMA International Master Tournament to promote cultural exchange and enhance player engagement [1][3] - The tournament has successfully attracted top players from multiple countries, fostering interaction and friendship among participants, which contributes to the younger generation's interest in basketball culture [3] Group 2: Future Development and Strategy - The company plans to focus on four key areas for the "Street Basketball" IP in 2026: event upgrades, IP expansion, player co-creation, and international deepening [5] - The success of the "Street Basketball" series reflects the company's broader globalization strategy, with significant revenue growth expected from other successful titles like "Whiteout Survival" and "Kingshot" [5] - The company emphasizes a data-driven approach to product development and risk management, ensuring long-term value creation and community building around its IPs [6][7]