欧洲企业既“向东看”又“向东投”（国际视点）

Core Insights - European companies are increasingly investing in China, with significant growth in investment from countries like the UK and Switzerland, and Germany's investment expected to reach approximately 7 billion euros in 2025, a 55% increase from 2024, marking the highest level since 2021 [4] - About 25% of European companies in China are shifting more production processes to the country, highlighting China's importance in their global strategies [5] - High-end manufacturing and technology-intensive industries are becoming the main focus of European investments in China, with 80% of European pharmaceutical companies planning to expand their production in the Chinese market [6] Group 1 - BASF's investment in the Zhanjiang integrated base marks its largest single investment project, with the first products successfully launched, emphasizing the company's commitment to strengthening its core competitiveness in China [7] - The comprehensive advantages of China, including cost-effectiveness and a complete industrial chain, are attracting more European companies to view China not just as a market but as a competitive export base [8] - Bosch plans to invest approximately 10 billion yuan in Suzhou to develop advanced intelligent driving assistance systems, indicating a shift towards local production for both domestic and global markets [8] Group 2 - The EU's direct investment in China has been steadily increasing, with a record 3.6 billion euros in greenfield investments in Q2 2024, and total investments exceeding 150 billion dollars by the end of 2024 [9] - A survey indicates that 93% of German companies in China plan to deepen their market presence, with 53% intending to increase investments, reflecting strong resilience in Sino-European economic cooperation [9] - Schneider Electric is enhancing collaboration with Chinese battery manufacturers and EV charging infrastructure suppliers, indicating a growing partnership in technology innovation and green transformation [10]