知名带货主播“七老板”与三只羊解约

Core Viewpoint - The well-known streamer "Qi Laoban" has announced the termination of his contract with San Zhi Yang and will focus on providing quality content and services in the future [1] Group 1: Company Developments - Qi Laoban, a prominent streamer under San Zhi Yang, has previously been associated with the company and is known for beauty live streaming [1] - Following the "fake mooncake" incident involving Xiao Yang Ge, several streamers under San Zhi Yang, including Qi Laoban, halted their live broadcasts [1] - San Zhi Yang has been actively resuming broadcasts this year, with core streamers like Zui Ge, Qiao Mei, Lao K, and Zhuo Shi Lin collectively announcing their return to live streaming [1] Group 2: Account and Performance Metrics - Qi Laoban's account on Taobao launched in May 2025, achieving a peak viewership of 530,400 during its first live stream, primarily selling beauty and sunscreen products, with a follower count of 5,592 [1] - As of the latest report, Qi Laoban's Douyin account has reached 5.848 million followers, but recent live streaming activity has been stagnant since January [1] - The Douyin account removed the San Zhi Yang MCN label in December 2024, indicating a shift in branding [1]