耐克将ACG定位为专业户外性能品牌

Core Insights - Nike has officially rebranded its All Conditions Gear (ACG) line, positioning it as a professional outdoor performance brand, reaffirming its commitment to the outdoor performance sector [1][2] - The rebranding focuses on three main areas: trail running, hiking, and outdoor exploration, with an emphasis on innovation in equipment performance for outdoor athletes [1] - ACG's product offerings will include specialized trail running shoes and functional outdoor apparel, such as the ACG Ultrafly trail running shoes and ACG Lava Loft down jackets [1] Event Sponsorship and Store Launch - ACG will continue its sponsorship of the Chongli 168 Super Trail Race this year and has partnered with the Broken Arrow Skyrace and Gorge Waterfalls trail events [1] - The first global ACG store, ACG Base Camp, is set to open in February in Beijing's Sanlitun Taikooli, with related activities planned in Nike stores worldwide [1]