KWEICHOW MOUTAI(SH:600519) Ge Long Hui A P P·2026-02-03 07:32Core Viewpoint - The report from Founder Securities highlights the strong performance of iMoutai, with significant user growth and sales activity in January, indicating a positive trend for the brand and its products [1] User Growth and Sales Performance - iMoutai launched several products in January, resulting in an increase of 6.28 million new users within a month, bringing the total active users to over 15.31 million [1] - A total of 1.45 million users successfully made purchases, leading to over 2.12 million transaction orders, with 53% of the orders for the 500ml Flying Moutai [1] Pricing and Market Dynamics - The wholesale price of Flying Moutai increased from 1540 RMB per bottle to 1650 RMB from January 1 to January 31 [1] - The price of the classic version of the Year of the Horse zodiac wine surged in the secondary market from the original price of 1899 RMB to a range of 2300-2800 RMB, driven by its scarcity and collectible nature [1] Company Strategy and Industry Outlook - The company is deepening its reform and innovation efforts, focusing on a balanced approach to volume and price while considering the interests of distributors [1] - Adjustments in product offerings, operational models, channels, and pricing systems are expected to accelerate the differentiation and upgrading of the distributor group, with future core values centered on service capability, terminal control, and consumer connection [1] - The report maintains a "strongly recommended" rating for the company, reflecting confidence in its strategic direction and market position [1]