探究海信的“信”循环：质量将信仰转化为信任

Core Viewpoint - Quality is not only the lifeline of manufacturing but also a crucial support for companies to gain an advantage in global competition and secure their future. The transformation of quality from a mere management target to a core belief driving sustainable growth is essential for long-term success in the industry [1]. Group 1: The Concept of "Trust" in Quality - The essence of quality at Hisense is rooted in the concept of "trust," which embodies honesty, user-centric commitment, and a moral imperative integrated into the company's culture [3][4]. - Hisense's commitment to quality is reflected in its historical lessons, particularly a significant quality issue in 1977 that shaped its understanding that "quality is the life of the enterprise" [4]. - The company established the "Quality Seven Military Regulations" in 2002, elevating quality principles to a high-level management mandate, making quality a critical performance metric for executives [5]. Group 2: Quality Management System - Hisense has developed a comprehensive global quality management system that spans research and development, supply chain, manufacturing, sales, and service, ensuring consistent quality across all operations [6]. - The introduction of the AI-driven "AI+SPACE management model" enhances quality management efficiency and effectiveness through intelligent, precise, and real-time quality control [7]. - Hisense actively participates in setting international standards, having led the development of 78 international standards and over 660 national and industry standards, using the strictest benchmarks to drive internal improvements [8]. Group 3: User Trust and Feedback Mechanisms - The company emphasizes that user trust can only be earned through reliable product delivery and exceptional experiences, which are integral to its quality management approach [6][9]. - Hisense has implemented the "VOC User Voice Insight Platform," which utilizes AI to analyze millions of user feedbacks, transforming user insights into actionable improvements across departments [11]. - The company's sponsorship of major global events, such as the FIFA World Cup, reflects its confidence in the quality of its products, which has led to increased brand loyalty and market share [11]. Group 4: The "Trust-Quality" Cycle - The interplay between "trust" and "quality" creates a positive feedback loop, where user trust reinforces the company's internal beliefs, driving continuous innovation and improvement [10][12]. - Hisense's commitment to quality has earned it numerous accolades, including nominations for the China Quality Award and the Asia Quality Excellence Award, showcasing its leadership in high-quality standards [12].