i茅台:月活用户超1531万,近一个月成交订单超212万笔

Core Insights - The company iMoutai has recently reported significant growth in user engagement and sales, with 6.28 million new users and over 15.31 million monthly active users [1] - The launch of various products, including the 53% vol 500ml Guizhou Moutai liquor, has led to over 1.45 million purchases and more than 2.12 million total orders [1] - The company has expanded its logistics capabilities by adding new warehouses in Nanjing and Beijing, resulting in improved delivery times for customers [1] User Engagement - iMoutai welcomed 6.28 million new users in the past month [1] - The platform now boasts over 15.31 million monthly active users [1] Sales Performance - More than 1.45 million users purchased products, with over 2.12 million total orders processed [1] - The 53% vol 500ml Guizhou Moutai liquor accounted for over 1.43 million of these orders [1] Logistics and Delivery - New warehouses have been established in Nanjing and Beijing to enhance delivery efficiency [1] - 75% of users received their orders within 5 days, and 60% within 4 days [1] - Over 106,300 users completed transactions at physical stores [1]

i茅台:月活用户超1531万,近一个月成交订单超212万笔 - Reportify