智能养宠的流行,来自技术进步,还是现实压力?
Xin Jing Bao·2026-02-03 09:43

Core Insights - The rise of smart pet products is driven by a combination of consumer demand and societal changes, particularly among younger, urban pet owners who face time constraints due to work commitments [4][8][12] Market Overview - The smart pet products market in China is projected to exceed 10 billion yuan in 2024, with a year-on-year sales growth of 208% expected in 2025 [3] - Smart cat litter boxes are experiencing a remarkable sales increase of nearly 380%, alongside smart feeders, water dispensers, and cameras, which are the fastest-growing categories [3] - Smart products now account for the highest expenditure category in pet supplies, making up 50.8% of total spending [3] Consumer Demographics - The demographic of pet owners is shifting, with nearly 70% of pet owners expected to be from the post-90s and post-00s generations by 2025, and women making up 63% of this group [4] - The number of single-person households in China has risen significantly, from 58 million in 2010 to 125 million in 2020, representing 25.4% of all households [8] Behavioral Insights - Urban workers, particularly young and single individuals, are increasingly seeking emotional companionship from pets while facing time constraints that limit their ability to provide care [8][12] - A significant pain point for pet owners is the lack of care during work or travel, with 38.4% citing this as a concern [8] Technology and Functionality - Smart pet devices primarily address three issues: automation of basic care, recording of behavior and health data, and remote monitoring and companionship [12] - Despite high satisfaction rates among users, nearly half of the consumers remain cautious about the effectiveness of these devices [12][15] Consumer Expectations - The gap between consumer expectations and actual performance is a major source of dissatisfaction, with many users reporting mixed experiences on social media [18] - Common issues with smart devices include bugs, size limitations, and cleaning difficulties, which can deter potential buyers [18] Conclusion - The increasing reliance on technology for pet care raises questions about the balance between convenience and the emotional responsibilities of pet ownership, emphasizing that while devices can assist, human love and responsibility remain irreplaceable [19]

智能养宠的流行,来自技术进步,还是现实压力? - Reportify