NIKE(US:NKE) Zheng Quan Ri Bao Wang·2026-02-03 09:42Core Insights - Nike has officially announced the rebranding of its All Conditions Gear (ACG) line, positioning it as a "professional outdoor performance brand" aimed at athletes who challenge and explore nature [1][2] - ACG, established in 1989, has a nearly 40-year legacy of serving global adventurers, and the rebranding emphasizes its commitment to high-quality gear for extreme environments [1] - The ACG brand will now incorporate the Nike Trail series, focusing on three core areas: trail running, hiking, and outdoor exploration, signaling Nike's long-term commitment to the outdoor performance market [1] Group 1 - ACG aims to lead innovation in equipment performance for global outdoor athletes, with products including the flagship ACG Ultrafly trail running shoes and functional outdoor apparel [1] - Scott LeClair, ACG's global vice president and general manager, described the rebranding as a milestone, inviting athletes to explore and innovate within the outdoor sports sector [1] - The ACG Base Camp, the first ACG brand store globally, is set to open in February at Taikoo Li in Sanlitun, Beijing [2]