蜜雪冰城主题乐园来了？

Core Viewpoint - The recent recruitment by Mixue Ice City for positions related to a "theme park project" has sparked significant public interest, suggesting a potential development of a theme park rather than just a marketing campaign [1][3]. Group 1: Recruitment Details - The recruitment includes positions such as park performance coordinator, content writer, project engineering manager, and product coordinator, with monthly salaries ranging from 10,000 to 24,000 yuan [3]. - These roles will contribute to the overall design of the park, focusing on building a complete narrative around the "Snow King" IP, integrating amusement projects, themed areas, and interactive experiences [3]. - Responsibilities also include creating dialogue for character interactions and optimizing experiences based on visitor feedback, emphasizing a cohesive and memorable character persona [3]. Group 2: Public Reactions and Speculations - Some netizens have speculated that the project is indeed underway, with one user mentioning that site surveys have already been completed in Zhongmu [4]. - However, Mixue Ice City has not confirmed any specific details regarding the theme park project, stating that they are unaware of the particulars and will relay inquiries to relevant personnel [5]. Group 3: IP Development and Expansion - Mixue Ice City is actively enhancing its IP operations, having launched original animations such as "Snow King Arrives" and "Snow King's Fantastic Sand Dunes," both receiving high ratings on Bilibili [6]. - The company has also produced short dramas featuring the Snow King, achieving millions of views on Douyin [8]. - In the past year, Mixue Ice City has opened flagship stores in cities like Zhengzhou, Chengdu, and Hangzhou, selling merchandise related to the Snow King IP [10]. Group 4: Store Network and Future Plans - By June 30, 2025, Mixue Group plans to have over 53,000 stores globally, with 48,281 in China and 4,733 in 12 other countries [13]. - The flagship store in Zhejiang will feature a beverage area and a merchandise section, selling various Snow King-themed products and Mixue's solid beverages [13].