库迪咖啡提前结束全场9块9：店员称影响有限

Core Viewpoint - Kudi Coffee has decided to end its promotional pricing of 9.9 yuan earlier than expected, with a shift back to regular prices ranging from 11.9 to 16.9 yuan starting February 1, 2026, indicating a strategic adjustment in response to market conditions and competition [1][3][10] Pricing Strategy - From February 1, 2026, Kudi will maintain a limited selection of products at the promotional price of 9.9 yuan, while core products will see price increases of 30% to 60%, such as the salted caramel vanilla latte rising from 9.9 yuan to 15.9 yuan [1] - Kudi's promotional activities have also been adjusted, with new store opening vouchers increasing from 6.9 yuan to 8.8 yuan, and new user rewards rising from 8.8 yuan to 9.9 yuan [1] Market Impact - The early termination of the 9.9 yuan promotion appears to have a limited impact on Kudi's operations, as store employees reported that customers were not significantly concerned about the price changes [2] - The competitive landscape has shifted, with Kudi and other brands like Luckin Coffee and Mixue Ice City benefiting from the previous aggressive pricing strategies, as evidenced by significant sales milestones on platforms like JD.com [3][5] External Factors - The external delivery market has cooled down, which has contributed to Kudi's decision to end the low-price strategy, as the intense competition and subsidies have pressured operational strategies across the industry [3][10] - Regulatory scrutiny has increased, with the National Market Supervision Administration conducting investigations into the competitive practices of delivery platforms, aiming to foster a fair market environment [8][9] Operational Insights - Kudi's expansion appears to be reaching a plateau, with the total number of stores at 18,000, which is below initial projections, suggesting that the effectiveness of the 9.9 yuan strategy for expansion is diminishing [11] - Despite the price adjustments, Kudi's stores remain busy, indicating that customer demand may not be as sensitive to price changes as previously thought [11]