陈茂波：香港积极拥抱科技发展与数字化趋势 持续提升品牌认可拓展新市场

Core Viewpoint - The global economic landscape is undergoing profound changes, with a new wave of technological innovation and industrial transformation accelerating. Hong Kong is actively embracing technological development and digitalization to enhance its brand's international status and recognition [1][2]. Group 1: Technological Development and E-commerce - Technology is crucial for improving product functionality and quality, as well as for marketing and market expansion. Strengthening e-commerce development is essential for Hong Kong brands [1]. - The Hong Kong Trade Development Council has successfully hosted the "Hong Kong Goodies Festival" over the past two years, which will continue to expand into the ASEAN e-commerce market, facilitating direct access for Hong Kong products to consumers in these regions [1]. Group 2: Market Opportunities and Consumer Trends - Hong Kong should seize the opportunities presented by the national expansion of domestic demand and consumption upgrades. The rapid growth of the middle-income group in mainland China is expected to significantly increase the demand for high-quality products and services [1]. - As the mainland market opens further, more domestic and international companies are likely to show interest in entering the mainland market. Hong Kong's familiarity with the mainland market and the advantages provided by CEPA (Closer Economic Partnership Arrangement) position it uniquely [2]. - Consumers are shifting from "functional needs" to "value pursuit," emphasizing experience, emotional connection, and cultural connotation. Recent cultural exhibitions, such as the large-scale ancient Egyptian civilization exhibition, have successfully linked products with cultural narratives, resonating emotionally with consumers [2]. Group 3: Innovation and Brand Development - Hong Kong brands are encouraged to collaborate with global quality products and brands, continuously innovating to create new growth paths [2]. - The expectation is for Hong Kong to continue to be bold in experimentation and innovation, exploring new products, experiences, and markets to enhance the visibility and appeal of "Hong Kong brands" [2].