赏冰乐雪 各地持续激发冰雪经济活力

Group 1 - The winter season has seen a rise in ice and snow tourism and sports, with various regions expanding their ice and snow cultural tourism products to stimulate the ice and snow economy [1] - Inner Mongolia's Hulunbuir has launched an ice and snow carnival themed around "food + folklore," featuring activities like snowmobiles and ice drifting, attracting numerous visitors [1] - Liaoning Tieling has introduced a winter cultural tourism event combining "movies + ice and snow," transforming a steam locomotive into a tourist train, enhancing visitor experiences with discounts on accommodation and dining [1] Group 2 - Southern regions are also enjoying ice and snow activities, with Kunming's Jiaozi Mountain leveraging its unique highland snow resources, resulting in over 20% growth in out-of-province visitors and over 80% growth in international visitors this season [3] - Anji, Zhejiang has upgraded its snow facilities and services, incorporating traditional Chinese aesthetics into its snow park and launching various initiatives to benefit local residents [3] Group 3 - The shift from traditional ice and snow activities to "ice and snow +" new scenarios is driving consumer spending and the development of the entire ice and snow equipment industry chain [5] - Heilongjiang has established an ice and snow sports equipment manufacturing industrial park, with local universities and enterprises collaborating on high-end equipment production [5] - In Fujian Xiamen, customized ice hockey gear such as helmets and gloves are being shipped to North America, indicating a growing international market [6] - Hebei's smart skiing training equipment has gained popularity, with sales increasing by over 30% this year, and the province has developed four ice and snow industry clusters covering R&D, production, and testing [6]